When I ask people where they get their best leads or customers, they almost always say from referrals.
Those referrals come from family, friends, business associates, and sometimes complete strangers.
The power of a personal introduction is incredible. Not only do you gain the prospects trust by association, but you have a head start on them liking you as well. That only leaves them getting to know you, accepting that you know what you are talking about, and can deliver.
I don’t know if you are aware of Google’s notorious way of changing its algorithms and springing it onto the industry with no warning or explanation.
Their latest version, as one of the SEO pundits has reported, places emphasis on these attributes: 1) Expertise, 2) Authority, and 3) Trustworthiness. This fits perfectly with the features (or benefits) of referral marketing.
Before someone can refer you that person needs to know, like, and trust you. If they don’t, then the referral is baseless. As part of that process, you will have demonstrated your expertise and ability to be an authority in your field. And, only time can prove your trustworthiness.
That is why an industry of referral networks have grown to become a viable way in which to generate new leads and customers. Most of these are local since most small businesses are local in scope.
That is why an industry of referral networks have grown to become a viable way in which to generate new leads and customers. Most of these are local since most small businesses are local in scope.
In recent years an extension of the local businesses has migrated to virtual referral networks. These networks appeal to businesses that have a larger marketplace than local. They can be regional, national, and even international in scope.
If you fit this category, you should explore this avenue for new business.
