Every time I turn around, another month has gone bye, bye. The last 30+ years have gone by quickly as well. I started in this business borrowing the code from a competitor. Our marketing department wanted to have us put copies of our latest brochures on our site.

What was a challenge then was to get the brochures off MAC machines and onto the early Windows DOS based systems. MAC was not supported on the internet yet.

Then we had to get the approval from the Legal department, who had no idea what we were showing them and how it was to be used. This was followed by getting the approval of the Executives and the board.

Our sales guys would order copies of the brochures to be sent to their clients or prospects. This order process was an email sent to the fulfillment department.

Hey, it worked. It took a while to get all the sales people on board, but, that happened, too.

Now, we all are going through the stage where we have had a static web page, to getting an interactive web page with automated almost everything.

Many of us use blog posts to suppliment our websites in one fashion or another. Some blogs are really websites.

Social media leads are now feeding your blog, email, and/or website. Most of these feeds from the social media are becoming well qualified.

Internet marketing is getting very sophisticated. Email lists built around demographics. Rules and Regs that are being put into place to protect the users of the web systems from identity theft and much more.

Artificial Intellegence (AI) has been with us for a number of years. Just recently it has exploded. Some copywriters are beginning to feel a squeeze. Some graphics people are also feeling it. Amateures are invading their spaces using very easy to use tools to make their presentations look professional and more verbose.

What’s next, who knows? But, someone will come up with another new communications venue, that will start to make what you see now, obsolete. But, that is to come, we need to take advantage of the tools that we have.

You need to get your message in front of your qualified audience in such a way that the user does not know why they have not placed their order with you earlier.

If you are one of those folks still looking at the same web pages that you put up when you opened your business, then you need to get with the times and not only catch up with your competitors, but, stand out from the crowd. Get the attention of your buyers NOW!

Take a look at our products section where you can learn more about how you too can be a leader in your field.